A blueprint to grow the value of local food and drink production by £50 million over the next 10 years has been unveiled.
Food Matters – the Department of Environment, Food and Agriculture’s food business development strategy – will go before Tynwald for approval this month.
Food and drink production is already worth £75 million to the Manx economy and supports 1,300 jobs. Food Matters sets out how it could be worth £125 million by 2025.
Richard Ronan MHK gained Tynwald’s approval in January to develop the strategy and has since been appointed DEFA Minister so will oversee its implementation subject to this month’s vote.
He said growing the food and drink sector would create jobs, boosting the economy; put Manx food and drink on the map, increasing visitor numbers and investment, and lead to greater choice for consumers at a time when quality and provenance are becoming increasingly important.
‘This strategy sets out how the Isle of Man Government and the private sector can work together to increase our share of the food and drink market, at home and abroad, grow the sector and offer local people and visitors greater quality and choice,’ the Minister said.
The development of a distinctive local food and drink sector is a key aim of Vision 2020, the Government’s plan for economic success.
Food Matters sets out how Government can offer support to and encourage innovation within the food and drink sector.
Steps towards ensuring the strategy’s success would include:
- Consult with the industry to prioritise activities and develop a five-year action plan for implementation
- Seek Treasury approval to use £350k-£400k from the Countryside Care Scheme to supplement existing DEFA and DED grants
- Recruit a food business development manager on a three-year fixed term to champion local businesses in the market place and help businesses access expertise and grant aid.
- Develop a food marketing a promotion programme in collaboration with the Department of Economic Development.
‘Food and drink is an integral part of the island’s landscape and heritage and has a vital role to play in its cultural and economic future,’ Mr Ronan said.
‘The island already has highly successful food and drink producers that export £20 million worth of products, largely to the UK and Europe, with some products reaching as far afield as America and the Far East.
‘This is in addition to more than £15 million in local sales.
‘The number of businesses creating local food and drink has grown from 30 in 2010 to more than 100, proving there’s a bright future and a growing market for high-quality Manx products.
‘Food retail on the island is worth £169 million, the vast majority of it imported goods, and the eating out industry is worth £94 million – more than a third of that spent by visitors.’
He said: ‘The local food and drink sector must compete with off-island producers who benefit from economies of scale and can supply shops, restaurants etc at cheaper prices.
‘However, consumers are becoming increasingly sophisticated in their choice of food and drink, for health, economic and environmental reasons and this can give us a competitive advantage into the future.
‘Supporting local businesses, taste and quality, knowing where their food has come from – the so-called journey from farm to fork – and food miles and packaging are important to them.
‘This strategy sets out how we will work with the retail and hospitality sectors to ensure local produce has pride of place on local shelves and local menus.
‘The island must ensure it can provide the food experiences required of residents and visitors alike, to grow its reputation as a desirable place to live, work and visit.’
Food Matters can be found at www.whereyoucan.com/fooddrink
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KEY THEMES
1. Resilience through increased diversity
Rename the Countryside Care Scheme as the Countryside Care and Food Business Scheme
Amend government capital grant schemes for primary producers and other food businesses
Create a food business start-up course
Create suitable food production premises
Changes to government procurement to encourage use of local food products
Promote non-food diversification and develop the store and breeding stock export market.
2. Competitiveness through improved efficiency and skills
Develop a food and drink cluster
Create a food hub – a central warehousing, ordering and invoicing point to allow new and small-scale producers to access a wider market
Develop a strategy for export including shared logistics
Improve the animal health status of the island through achieving TB and BVD-status
3. Profit through market and customer focus
Build the reputation of the Island of Man brand and food labelling
Improved tools for traceability in the supply chain
Appoint a national agency to provide market research, product and brand development
Create a customer-focused Isle of Man food website presence
Develop a quality scheme for food businesses that emphasises the use of Manx produce and a food award that recognises quality and innovation.