TT 2013 saw huge growth in viewing figures, latest statistics show.
TT press officer Simon Crellin said television, radio and print media coverage as well as the online audience saw ‘double digit growth’ compared with 2012.
Department of Economic Development political member Laurence Skelly MHK said: ‘The TT Races now provide a real profile and platform for the Isle of Man worldwide as well as generating visitors to the island.’
ITV4 said North One TV shows generated almost a million more viewers than 2012, with an audience of more than 6m.
Monster Energy Supersport 1 had an average audience of 684,000 and a peak of 725,000.
Next day highlights programmes were screened in the USA.
North One TV chief executive Neil Duncanson said: ‘The TT Races is now one of ITV’s key sports properties.’
The iomtt.com website, run by Duke Marketing, had over 1m unique users over the two weeks, compared with just under 800,000 last year.
The website’s live timing service, TT Live was seen by about 200,000 fans.
Followers of the Isle of Man TT Facebook page grew to more than 140,000 during the race period and Twitter users up to nearly 40,000.
There was a growing number of online fans from countries including Brazil, India, Japan, Poland and Italy.
The new Isle of Man TT Races app, created by Agency Mobile, was downloaded 73,000 times across the race fortnight. It was the most downloaded sports app on iTunes during the event.
There were 1.86m successful connections to the digital services provided by Manx Radio via iomtt.com and the TT Races App.
Mannin Media, producers of the TT races official programme, saw a 9.5 per cent rise in its sales. It’s the highest circulation since the 2007 Centenary TT.