YOUNG designers are showing what they’re made of in Isle of Man Newspapers’ Design An Ad 2013 competition.
Local businesses, charities and government divisions taking part will sponsor the publishing of the winning advertisements designed for them.
Craig’s Heartstrong Foundation is inviting pupils to come up with an advertisement based on its current fundraising project to raise £60,000 this year for 35 defibrillator machines for the island’s primary schools.
Chairman Paul Healey explained the charity was keen to raise more awareness of their campaign among young people.
Their next heart screening for people aged 14 to 35 takes place on April 13-14 at the Palace Hotel, Douglas. Book your free place at {http:www.craigsheartstrongfoundation.co.uk|www.craigsheartstrongfoundation.co.uk}
Shoprite has called for students to come up with an advertisement showing the company is Manx and prides itself on being the most loyal supporter of Manx suppliers and food producers in the island.
Amanda Noble said the concept allowed pupils to get creative, receive recognition for their work – as well as give organisations the chance to raise awareness about themselves.
She added she particularly liked to see the younger generation’s perception of Shoprite: ‘Even at a young age they are tarting to understand we are a Manx company selling Manx products and supporting the Manx economy.’
Isle of Man Bank is challenging primary school pupils to advertise its young saver accounct for under 11s, and for secondary school students to promote its bank account for 11-18-year-olds.
Matt Cory explained the bank’s decision to get involved: ‘One of our key areas of focus in the community is education so the Design An Ad competition fitted in really well with that.’
He said the competition was an important part of young people’s education.
Students that take on the Manx Co-operative’s brief will be promoting the company’s ethos.
Chris Boyd said: ‘Co-operatives around the world believe that co-operatives build a better world.
‘We want, therefore, to inspire young people to use their voice and tell us how they feel the world can be a better place. Working with schools and pupils with the Design an Ad Competition gives us a unique way of doing this and The Co-operative is delighted to be sponsor. We also hope that the young people taking part have a lot of fun!’
• See Monday’s Examiner to hear from the competition’s remaining sponsors: the Steam Packet, Department of Infrastructure’s waste management division, Manx Telecom and Lloyds TSB/Taylorian Productions.
