Competition in the telecoms market can only be a good thing for customers, says the island boss of Sure.
Mike Phillips, chief operating officer of Sure said a ‘telecommunications milestone’ had now been reached.
He said the launch of the company’s fixed line voice service sparked the introduction of full competition in the local telecoms market for the first time.
He said this would have benefits for all consumers but has some specific advantages for businesses.
Yesterday (Tuesday) marked the relaunch of the Sure shop in Strand Street after a revamp of the premises.
Mr Phillips said there had been a good response from people wanting to take advantage of Sure’s pre-order registration process for those who wish to switch to the company’s new fixed line telephone marketplace which opens up on September 1.
Speaking from Sure’s registered office in Athol Street,Douglas, Mr Phillips said these were exciting times for Sure which was first launched in the island in 2007.
He told Business News: ‘True competition also paves the way for marketplace innovation as competing companies are driven to explore new products and services to stay ahead. This year Sure has already rolled out its 4G mobile network and a range of services which has revolutionised the ways in which business can be conducted on the go.
‘The ability to conduct business efficiently wherever and whenever is a huge help to some businesses but, for many more, the centre of operations remains the office.’
He believes telecommunications has a key role in ensuring the island’s business sector continues to thrive.
Mr Phillips, 41, who has been with Sure for six years, took over as chief operating officer last year.
He said of the latest moves, ‘in my mind is very much the last part of the jigsaw puzzle’ that brings Sure into full competition.
He promised innovations will continue to be made over the years ahead.
‘For me competition is absolutely vital for the island and any economy to make sure it continues to thrive.
‘And more importantly consumers and businesses have choice.’
He said price ‘will always be a driver butit’s also more than price, it’s about relationships,it’s about trust and that customer experience, it’s the service you deliver and how you help business and consumers.
‘We also get heavily involved in the community.
‘We are part of the Isle of Man economy.’
Mr Phillips added: ‘We are a young organisation in the Isle of Man and we have made, and I’m very proud of this, a huge impact on the island from both a consumer and a business point of view.
‘We are here to stay in the island to drive bestvalue and best choice for all of our customers.’